Interviewing Customers No. 2

Fine tune your opportunity. 
My opportunity has now been tweaked to creating a store that caters to all sizes of clothing using the alpha sizing system, which is a system that uses sizes like S, M and L instead of numbers.

Fine tune the "who."
The last time I didn’t talk to a variety of customers. This time I chose customers who were in a clothing store or outside close to the store. I chose customers of different age groups. Also, I chose customers of both sexes since I wanted to create a store where both males and females can go in the store and get clothes in their size.

Tweaking your interview questions.
This time I asked more questions specific to the alpha sizing system I am going to use in my store. The last time I asked only three simple questions, and this time I asked five in depth questions.

Tell us what you learned about the opportunity.
I think my idea is still a great idea. I tweaked it a little from the last time, but I still think it can benefit a lot of people who struggle with finding their size.

Tell us what you learned about interviewing customers. 
If I can give three tips for students about interviewing customers, it would be:

1) Be friendly – People are more willing to do the interview if they don’t feel intimidated
2) Be understanding if the customer can’t do the interview – Don’t be upset or offended if the customer can’t do the interview
3) Familiarize yourself with the questions before you start asking them – It’s always good to know what you are going to say before you say it

These are the responses I got when I interviewed customers.