Week 5 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

Nothing really surprised me about the reading because I learned all about protecting Intellectual Property in my Business Law course. It was a refresher to go over the different protections though.

2) Identify at least one part of the reading that was confusing to you.

Like I said before, I read about Intellectual Property before so nothing confused me about reading it in the book.

3) If you were able to ask two questions to the author, what would you ask? Why?

If I could ask the author two questions, it would be “when is it not a good idea to get a patent” and “do you think it’s a good idea to go into a partnership for a company”. I would ask “when is it not a good idea to get a patent” because the book describes getting a patent as timely and costly, so I will like to know if he has any reasons why a company wouldn’t get a patent. Then, I would ask “do you think it’s a good idea to go into a partnership for a company” because I want his opinion on partnership and insight on if he is in a partnership now or has he ever been in a partnership.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

No, I don’t disagree with anything the author has said in the reading.

Interviewing Customers No. 2

Fine tune your opportunity. 
My opportunity has now been tweaked to creating a store that caters to all sizes of clothing using the alpha sizing system, which is a system that uses sizes like S, M and L instead of numbers.

Fine tune the "who."
The last time I didn’t talk to a variety of customers. This time I chose customers who were in a clothing store or outside close to the store. I chose customers of different age groups. Also, I chose customers of both sexes since I wanted to create a store where both males and females can go in the store and get clothes in their size.

Tweaking your interview questions.
This time I asked more questions specific to the alpha sizing system I am going to use in my store. The last time I asked only three simple questions, and this time I asked five in depth questions.

Tell us what you learned about the opportunity.
I think my idea is still a great idea. I tweaked it a little from the last time, but I still think it can benefit a lot of people who struggle with finding their size.

Tell us what you learned about interviewing customers. 
If I can give three tips for students about interviewing customers, it would be:

1) Be friendly – People are more willing to do the interview if they don’t feel intimidated
2) Be understanding if the customer can’t do the interview – Don’t be upset or offended if the customer can’t do the interview
3) Familiarize yourself with the questions before you start asking them – It’s always good to know what you are going to say before you say it

These are the responses I got when I interviewed customers.