Week 7 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
Nothing surprised me in this reading. It wasn’t a new topic for me because I learned about segmentation in my Marketing course. However, I enjoyed the reading since it went into detail with segmentation examples which supported the definition of segmentation.

2) Identify at least one part of the reading that was confusing to you.
The most confusing part of the reading was the explanation of the “What is at Stake” table. The example of the razor company confused me a little because the reading was explaining so many business options, and I was not following along.

3) If you were able to ask two questions to the author, what would you ask? Why?
If I was able to ask two questions, I would ask the authors “If they can explain the “What is at Stake” table?” and “Why do they think some segments fail to attract targeted consumers?”
I would ask them “If they can explain the “What is at Stake” table?” because I really didn’t fully understand the table with its different categories. It would be better if they simplified the information.
Also, I would ask “Why do they think some segments fail to attract targeted consumers?” because often segments attract unintended consumers, or don’t increase sales at all like in the Miller Lite example. I would like to get a professional perspective on that problem in the Marketing world.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
No, there is nothing that I disagree about in the reading that the author spoke on.

Free Money

In this exercise, I will be going to a retail store to give away free money. I am going to approach different types of people no matter the gender, age or ethnicity. My approach to starting the conversation is to greet the persons and give them the dollar. I am honestly very nervous to walk up to people, and give them a dollar. My plan for the conversation is go the generous route where I explain that I feel generous that day and then give the dollar. I think I can give away all five dollars. People don’t seem to be too snobbish at Walmart to deny a dollar.

Here are the two videos I recorded:

I was able to give most of the five people my dollar. Giving away the dollar was more difficult than I initially thought it was going to be. My predictions were a bit inaccurate because I thought I would be able to give away all the dollars, but I wasn’t able to give away all in five trials. I think some people didn’t want to accept the dollar because they weren’t sure if it was a scam, or probably they didn’t like the idea of taking money from others. I didn’t really make any assumptions about the people I was going to interview. I simply went up to them and started talking. I enjoyed this experience. The people who accepted the dollar was very thankful, and pleased to receive it. They even wished me a good luck with school.

Elevator Pitch No. 2

1) The pitch.

2) A reflection on the feedback you received from your last pitch.

I agreed with all the feedback I got on my last elevator pitch. Most people liked my idea, but thought I should stop moving my body and use my hands more.

3) What did you change, based on the feedback?

I tried really hard to stop moving around, and use more hand gestures. I didn’t realize that moving around was part of my mannerism. That was the only thing I changed about my elevator pitch.