1) Describe your interviewing strategy. The questions I am going to ask the customers are:
a) What is your favorite clothing store?
b) What is the worst part of your shopping experience?
c) Can you usually find your size when you go to the store?
d) If no, what do you do to combat this problem?
e) What do you think about the alpha sizing system?
Like the last customer interviews, I targeted customers in clothing stores. I also interviewed customers that were both sexes and no particular size. The interview strategy I used was similar to the one I used the last time.
2) Conduct the interviews.
3) Reflect on what you learned. I have learned a lot from interviewing customers. The thing that surprised me the most was that more people can find their sizes than I thought. It seems to be only customers who are really small or really big that have a problem with finding their size. I may have found a niche from these interviews, but I am not sure if targeting only small and big sizes is going to be profitable.